The Original Trendsetters—Often Imitated, Never Duplicated

In 2009, mother-daughter duo Barbara Lubel & Jenna Librett didn’t just open a boutique—they set the standard. Ruby and Jenna is where it all began, and while others may try to copy the vibe, they never quite get it right.

For almost two decades, we’ve been curating the freshest looks for those who lead, not follow. With 13 stores and counting, our styles are bold, effortless, and always ahead of the game—without the price tag to match.

If you want the real deal, this is it. The original. The one everyone else tries to be.